Kaz Hirai takes control of Sony Online Entertainment
Sony has rethought how it wants to go forward with online gaming, and with that market sector continuing to grow strongly the company is making a few changes to Sony Online Entertainment (SOE).
Kaz Hirai, the president and group chief executive of Sony Computer Entertainment Inc., will take the helm of the online division. John Smedley, the current president of the online division will now report to Hirai. As far as day-to-day running goes, very little seems like it has changed other than SOE likely becoming a more important entity for online gaming growth.
Speaking of the new responsibility, Hirai said:
I am excited to be able to work with SOE even more closely, as online games and services become a more integral part of the PS3 entertainment experience … This new structure will allow us to take full advantage of the extensive breadth of expertise of the two companies and increase our range of exciting entertainment offerings to our consumers.
It sounds to me like someone in the higher ranks of Sony was not happy with the performance of SOE and wanted to take swift action. This is a good move, since Sony could really benefit from a better synergy between its gaming divisions. Having a whole department dedicated to online games gives you both a technology and gaming pool to aid development of other titles.
Read more at MCVUK.
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